Improving search ranking for editorial content: A real-world test
In my previous column way back in July, we discussed two absolutely critical points in Search EngMain Image:...
View ArticleYear in Review: The jury's still out on...
One in a series of posts examining the best (and worst) of 2010. Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/jury.jpg read more
View ArticleTrain yourself in SEO: Advanced resources for editors
Back in the Pleistocene Epoch when eMediaVitals started this column, we covered reasons for editors to learn abouMain Image: http://www.emediavitals.com/sites/emediavitals.com/files/compass.jpg read...
View ArticleHow to choose and use the best target keyword phrase for an article
Arguably the most important aspect of writing or editing an article with search engine optimization (SEO) in mind is choosing the best target keyword phrase.Main Image:...
View ArticleHow Google's search initiatives are shaping SEO for publishers
As Google tweaks its search engine capabilities, editors should pay attention to how the move could effect their search engine optimization (SEO) tactics.Main Image:...
View ArticleInterweave makes SEO a part of its fabric
As part of its transition from print to the Web, enthusiast publisher Interweave uses search to attract new customers. The publisher invested heavily to train half its employees in content-marketing...
View ArticleTampabay.com leverages SEO tools to increase search traffic, local visitors
The St. Petersburg Times' website deployed Optify software to improve its SEO efforts. Organic search traffic has increased by 22%, and local visitors are up 33%. Many local publishers see search as a...
View ArticleSearch strategy versus SEO tactics
Spoiler: The end of this column will reveal the darkest secret of search strategy for publishers. Don’t cheat. Read the whole thing.Main Image:...
View ArticleWhat are publishers to make of Google +1?
Google's new +1 tool, which adds a social component to search and gmail, strengthens the argument that marketing through the recommendations of one's tribe is probablMain Image:...
View ArticleAre B2B publishers back in the saddle?
Ever since all the money went away, B2B publishers have been looking for the magic beans that will put the industry on solid footing again.Main Image:...
View ArticleCounting page views? Don't call it a business model
Measuring the number of page views as a key performance indicator (KPI) is a growing practice among publishers.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/bots.jpg read more
View ArticleTaxonomy: What media professionals need to know
All media websites need a taxonomy. A carefully crafted taxonomy improves the usability and searchability of your website.Main Image:...
View ArticleWeb optimization tool targets small publishers
Small online publishers can’t compete with media giants from a scale perspective, but they are gaining access to some of the same publishing tools.Main Image:...
View ArticleGoogle change affects external link count
Google has made yet another seemingly small tweak with potentially big impact on SEO.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/google_search_screen.png read more
View ArticleEditorial and SEO: What's the right mix?
Crafting incentives for writers and measuring the effectiveness of their work with regard to the business may be tMain Image:...
View ArticleAdvice for niche publishers: social, mobile, metrics
Note: This post was created with Storify (scroll below the ad to view).Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/niche_digital.jpg read more
View ArticlePaid subscriptions vs. free content: striking the right balance
Paywalls are a touchy topic for any media brand that sells advertising, but many publishers are reconsidering paid coMain Image:...
View ArticleUntapped opportunity: Spanish-language content
Many U.S. Hispanics prefer surfing the web in their native Spanish. A Spanish-language version of your website could score high with the search engines. But make sure you do it right. Anne Holland...
View ArticleKeyword: Optimization
As the economy remains tight, publishers will continue to seek new ways to drive revenue from existing channels – and new programs that better serve clients. Making better use of data and optimization...
View ArticleWhy you should optimize search for breaking news
Publishers tend to focus their SEO efforts on evergreen content. But a new report from Optify looks at the way Google and Bing treat breaking news and the ways in which publishers and marketers can...
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Global E-commerce Summit 2013
Event Information Event Date: Mon, 06/03/2013 - 09:00 - Wed, 06/05/2013 - 16:00Location: Barcelona, Spain Event Type: Conference Teaser: The Global E-commerce Summit is the annual summit for online...
View ArticleIndexing service aims to improve video searches
GreenButton's InCus, based on Microsoft Research technology, uses advanced speech recognition to enable text-based queries of video and audio content. The cloud-based service could help publishers...
View ArticleReddit's Erik Martin talks bans, traffic-driving best practices
Reddit is more than a social media traffic generator; it's a community whose feedback can be more valuable than the pageviews it generates.Main Image:...
View Article'Don’t ignore Google+' and other SEO tips from HubSpot's Dharmesh Shah
Google’s Panda and Penguin tend to stress out audience development managers, who worry tMain Image: http://www.emediavitals.com/sites/emediavitals.com/files/google-panda-penguin.jpg read more
View ArticleSay goodbye to your keyword data
Google's year-old encrypted-search feature has had a chilling effect on publishers’ ability to track organic search referral terms, according to new research from Optify. 'Not provided' referrals now...
View ArticleHow publishers should prepare for Facebook's Graph Search
Facebook’s new Graph Search feature could be an invaluable tool for publishers.Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/facebook-graph-search-icon.png read more
View ArticleStudy: Search, email remain strong in driving B2B traffic, leads
Two “old school” digital platforms – organic search and email – remain key drivers of traffic and leads, respectively, to B2B sites, according to a new study by Optify.Main Image:...
View ArticleWhat's next for Google SEO?
Google continues to tweak its search engine algorithms in an attempt to ferret out spammers – and, increasingly, native advertising – and raise the profile of quality content.Main Image:...
View Article5 reasons to direct traffic across your website
How well do you guide visitors from one page or section of your website to a different page or section?Main Image: http://www.emediavitals.com/sites/emediavitals.com/files/increase_followers_1.jpg...
View ArticleWhat Miley Cyrus and [insert keyword] have in common: They're killing journalism
Another day, another tool that chips away at the foundations of journalism and good storytelling.Main Image:...
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